ForeverNew Clinic Website is LIVE!


From previous post you will know that I have been working hard with a close friend to make her brand – that she believes in – beautiful. After I designed her logo we started working on marketing materials (will share more shortly) and we are so excited to share that the website is live and you can go and have a look. ForeverNew Clinic is a small team that understands the need to look and feel good. They hope to help you with your new look. They developed a weight management system that is 100% all natural and supports fat metabolism. At Forever New Clinic they aim to give you the best advise and products available to achieve results in your weight management process.




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CHOC Logo Design – Concept


Today I’m sharing an oldy just because it is #throughbackthursday and I abolutely loved this logo. This was a logo I did for CHOC Childhood Cancer Foundation South Africa a few years back. Unfortunately they ended up going with another option that they edited inhouse. I wanted to go with bright colours and and a designed that showed how close their network is.

They are a wonderful organisation and I hope you go view their site and give your support. I’ve been working closely with them for 4 years, during my time at the Urban Artroom. Solid (Survivors of Life-Threatening Illnesses and Diseases) is a volunteer group run by and for long-term survivors of childhood cancer. The group aims to be a long-term support structure that not only creates awareness through education but also provides much-needed hope and inspiration. Solid serves as a positive example to newly diagnosed families that it is possible to survive the illness and grow up to become normal healthy young adults.


My inspiration came from the story board and what CHOC is all about. CHOC Childhood Cancer Foundation was established in 1979 as a support group to parents of children with cancer, by parents of children with cancer. Having experienced the immense emotional and financial toll that cancer takes they recognised there is more than one victim in the family of the child with cancer. Their aim was to ease the burden on parents facing the same journey by providing access to relevant, accurate information, as well as emotional and practical support.

From the onset CHOC provided support in the hospital wards, hence the name Children’s Haematology Oncology Clinics, or CHOC. Gradually parent groups were set up in other key centres, where the major state-funded academic hospitals are located and paediatric oncologists practice.


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Forever New Clinic – Branding

Jannie & Dina are the dynamic team behind this brand. They are located in Rustenburg, South Africa and their aim at Forever New Clinic is to help you maintain your weight in a healthy way. They believe that a good balanced diet. important and lifestyle. They re-branded their look and feel, a more fresh and clean design, as their target market is for the young and old with a modern flair. There company is well established in the health market and it was great to work on their new look.

This project is still and ongoing project for next year, 2016. We are doing some banners, flyers and diet booklet. Hope you like the look and feel of the logo and branding design proses.



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