How to make a Black & White Photo in Photoshop

You have recently taken a beautiful photo and would love to have it in black and white. There is an easy way using the Adjustment Panel/Button in Adobe Photoshop. In Photoshop there is really easy buttons to edit beautiful photos. I will be sharing great tips and tutorials how to use Photoshop as a beginner for quick and easy results without feeling overwhelmed.

In the left photo below, you are able to view the colour photo. You can see the results of using the Black & White Adjustment in the picture to the right.

 

FSPhotoShopTutorial02B

Tutorial steps:

Step 1 : Open your photo in Photoshop by going to File > Open > Browse your file location.

Step 2 : In your layers panel, right click on the background layer and select Duplicate layer. You could change name of the duplicate layer – background copy or leave it unchanged. This is to prevent the original photo from saving the changes while you are still editing.

Step 3 : Keep the cursor clicked on the newly created duplicate layer. Select the Adjustment Icon on the bottom right panel, from your right toolbar and select the Black And White option. You will see that this action automatically will change your photo. A Properties panel will appear and you are welcome to play around with the options. On this tutorial I will keep the pre-sets on Default.

This is such and easy tip to know and soon your confidence in Photoshop will exceed and you’ll try some more effects.

 

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Re-Branding Your Brand

Re-branding can be very overwhelming if you go about it wrong. It’s a big task to take on, and it’s a task that you should be 100% sure about and ready for. But when is it truly time to re-brand? And are you re-branding for the right reason, or just because you feel like it?

Flavoured Salt is my ‘signature’ for my creativeness and it is my sharing brand, with will one day turn into my business. I made some new fresh edits to my blog to insure that the content that I’m sharing is more emphasised and it does not look cluttered. So I’m happy to share my new look and feel that is a growing proses.

A good brand is consistent. It doesn’t change every 6 months; it remains solid and trustworthy. When is it truly time to re-brand? And are you re-branding for the right reason, or just because you feel like it? I would like to share some do’s and don’t s.

Why you should NOT re-brand:

1. You’re new management. I get a lot of inquiries from business owners who have recently bought a business and want to put their stamp on it.

2. You’re bored of your brand.

3. You can’t afford it.

4.You have no real clarity. Before re-branding, you need to gain some brand clarity. You need to understand who your target market is, what your goals are, what your true business purpose is, and you need to feel sure about the direction you’re taking your business in.
I have a free workbook available that can help you plan an effective brand!

Why you SHOULD re-brand:

1. Your sales have decreased. If your sales aren’t very high and you’ve tried everything to increase them, maybe you need to try re-branding.

2. You get lots of traffic but no one sticks around. .

3. You don’t get many client inquiries.

4. Customers and clients make quick decisions based on how your brand and website looks, so you have to make sure they look gorgeous and professional – good enough to make people stick around and find out more about your business and how you can help them.

5. You’ve changed your business direction.

6. You’re attracting the wrong customers.

7. You feel like you’ve outgrown your brand.

8. You feel like your brand is a copy of someone else’s.

9. And then off-coarse you have the budget.

If you think it’s time to re-brand your business and you’re looking for a designer to take on your project, I’d love to discuss your project with you!

 

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How to fix underexposed photos in Photoshop

Do you have those times when you realise the photo you’ve taken for your blog is dark/ underexposed in a few areas when compared to the rest of the photo? It especially happens with kids when they are moving and can’t sit still for a picture so you use a high shutter speed. You try increasing the exposure to fix the dark areas, but as a result, the other normal – bright areas get blown out and look ultra white. I have an easy fix for you using the Dodge Tool in Adobe Photoshop – and it does it in less than 60 seconds. In the left photo below, you can see how the area in the bottom-right looks dull and dark when compared to the other areas in the photo in the left photo. You can see the results of using dodge tool in the picture to the right.

 

FSPhotoShopTutorial01B

Tutorial steps:
Step 1: Open your photo in Photoshop by going to File > Open > Browse your file location.

Step 2: In your layers panel, right click on the background layer and select Duplicate layer.  You could change the name of the duplicate layer – background copy or leave it unchanged. This is to prevent the original photo from saving the changes while you are still editing.

Step 3: Keep the cursor clicked on the newly created duplicate layer. Select the dodge tool from your toolbar and start brushing over the areas that you think are underexposed in the photo. And as you continue doing that, you will see the dark areas brightening up. Continue to do it until you feel the exposure in the photo is balanced. You can alter the size of the brush for the dodge tool in the toolbar at the top. For large areas, you can use a large brush size to fix it quickly, but to get it into intricate, small areas make sure to use a smaller brush – whatever suits your needs the best. For this image, I set my tool at a range of the Midstone and Exposure to 50%.

It literally takes less than 60 seconds and is one of the best tips I’ve learnt.

What are the common photo editing problems for you? Would like to share some more advice on my design tools I use.

 

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