Re-branding can be very overwhelming if you go about it wrong. It’s a big task to take on, and it’s a task that you should be 100% sure about and ready for. But when is it truly time to re-brand? And are you re-branding for the right reason, or just because you feel like it?
Flavoured Salt is my ‘signature’ for my creativeness and it is my sharing brand, with will one day turn into my business. I made some new fresh edits to my blog to insure that the content that I’m sharing is more emphasised and it does not look cluttered. So I’m happy to share my new look and feel that is a growing proses.
A good brand is consistent. It doesn’t change every 6 months; it remains solid and trustworthy. When is it truly time to re-brand? And are you re-branding for the right reason, or just because you feel like it? I would like to share some do’s and don’t s.
Why you should NOT re-brand:
1. You’re new management. I get a lot of inquiries from business owners who have recently bought a business and want to put their stamp on it.
2. You’re bored of your brand.
3. You can’t afford it.
4.You have no real clarity. Before re-branding, you need to gain some brand clarity. You need to understand who your target market is, what your goals are, what your true business purpose is, and you need to feel sure about the direction you’re taking your business in.
I have a free workbook available that can help you plan an effective brand!
Why you SHOULD re-brand:
1. Your sales have decreased. If your sales aren’t very high and you’ve tried everything to increase them, maybe you need to try re-branding.
2. You get lots of traffic but no one sticks around. .
3. You don’t get many client inquiries.
4. Customers and clients make quick decisions based on how your brand and website looks, so you have to make sure they look gorgeous and professional – good enough to make people stick around and find out more about your business and how you can help them.
5. You’ve changed your business direction.
6. You’re attracting the wrong customers.
7. You feel like you’ve outgrown your brand.
8. You feel like your brand is a copy of someone else’s.
9. And then off-coarse you have the budget.
If you think it’s time to re-brand your business and you’re looking for a designer to take on your project, I’d love to discuss your project with you!