CHOC Logo Design – Concept


Today I’m sharing an oldy just because it is #throughbackthursday and I abolutely loved this logo. This was a logo I did for CHOC Childhood Cancer Foundation South Africa a few years back. Unfortunately they ended up going with another option that they edited inhouse. I wanted to go with bright colours and and a designed that showed how close their network is.

They are a wonderful organisation and I hope you go view their site and give your support. I’ve been working closely with them for 4 years, during my time at the Urban Artroom. Solid (Survivors of Life-Threatening Illnesses and Diseases) is a volunteer group run by and for long-term survivors of childhood cancer. The group aims to be a long-term support structure that not only creates awareness through education but also provides much-needed hope and inspiration. Solid serves as a positive example to newly diagnosed families that it is possible to survive the illness and grow up to become normal healthy young adults.


My inspiration came from the story board and what CHOC is all about. CHOC Childhood Cancer Foundation was established in 1979 as a support group to parents of children with cancer, by parents of children with cancer. Having experienced the immense emotional and financial toll that cancer takes they recognised there is more than one victim in the family of the child with cancer. Their aim was to ease the burden on parents facing the same journey by providing access to relevant, accurate information, as well as emotional and practical support.

From the onset CHOC provided support in the hospital wards, hence the name Children’s Haematology Oncology Clinics, or CHOC. Gradually parent groups were set up in other key centres, where the major state-funded academic hospitals are located and paediatric oncologists practice.


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